|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
PPC Advertising |
|
|
| ||
 |
Googles Wonderland: Trouble In Paradise?
The fairy tale existance of Google is starting to experience shockwaves. So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's the market leader, Google should take a more proactive approach with the problem of click fraud. Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities and Exchange Commission: "We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members." So, why isn't Google doing more about click fraud? In one of my articles, I theorized that with the amount of money involved, it's actually more cost effective for Google to issue an occasional refund to its advertisers, than to develop technology to eliminate click fraud. That theory was echoed in a recent article, in which the author wrote: "Google's primary defense against click fraud has been to refund advertisers their money if they complain and Google sees evidence that fraudulent clicks have occured. The problem with this is that the burden of proof is on the advertiser ... and Google knows that most advertisers will not take the time to argue. Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with the problem but if they do find a solution to stopping click fraud ... it will cost Google much more when they don't get paid for 20 percent or more of their clicks." However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated: "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model." My question is this: What took Google so long to come to that realization? It's not like click fraud just magically appeared yesterday. The media has been reporting on the problem for at least the last 3 years. Smug in its ivory tower, did Google think the problem was just going to go away by itself? Or was it waiting for Overture or one of the smaller pay-per-click companies to solve the problem, so it wouldn't have to deal with it? These are troubling questions, to say the least. Even more troubling is Google's passive approach to a serious problem, which in my opinion has been reprehensible. It should be interesting to see what Google's next move is. Google CFO George Reyes statement notwithstanding, I'll believe Google is serious about eliminating click fraud, when I finally see it! About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net. Visit his website at: http://www.lets-make-money.net
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Making Google Adsense Work For You If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website. 5 Tips to Pay-Per-Clicking Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. Pay Per Click or Pay Per Human Browser? Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy. Free Pay Per Click-PPC Search Engine Advertising Did you know that there are actually pay per click search engines that will actually reward you with $10, $25, $50 or even $100 just for signing up for an account? That's right sign up for FREE and start advertising your site using pay per click search engines.If you are new to PPC search engines then trying out a few free ones may be a good idea until you get the hang of how they work. 3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series) What are Website Conversion Strategies?Website conversion strategies are marketing and technology efforts focused on increasing your website's efficiency with turning visitors into prospects or customers. The majority of website conversion strategies involve redesigning your current website and re-writing your website's copy. The Pay Per Click Mistakes Of A New Marketer My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service. Yahoo! Publisher Network - The Next AdSense? Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.As stated by Yahoo representatives, this will allow the whole publishing community to take advantage of Yahoo's products and services through what they have described as an "easy-to-use self-serve platform". Pay-Per-Click Marketing & Natural Search Engine Traffic PPC advertising has many great benefits. First of all, you get your traffic going quickly. Grow Your Internet Business with Pay Per Click Search Engine As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use of Google Adwords (http://adwords. Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days "Todd" was keen to compete in one of the most notoriously difficult categories - work-at-home. He was smart, earnest, hard-working and keen to make affiliate marketing more than just a part-time endeavor. How Naming Schemes Impact Adwords Campaign Management Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your campaigns and naming schemes simple and readable.Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. How to Master Google AdWords - Part 1 Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. Three Google Adwords Secrets for Massive Online Profits If you know anything at all about Internet marketing, then I'm sure you're aware of how powerful a tool Google Adwords can be. At the same time, if you're like most marketers, you're still looking for a way to really cash in on this fantastic marketplace innovation. Affiliate Marketing with Google AdWords One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google. Pay Per Performance Web Traffic Why should you pay to get web site traffic, isn't SEO enough?It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site?Perhaps there's a clue in the last question. A Smart Trick for Attracting Higher Paying AdSense Ads There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions. How To Screen Your Visitors When Using Pay Per Click Advertising If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through. Ten Tips for Affiliate Marketers Using Google AdWords One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.
|