|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
PPC Advertising |
|
|
| ||
 |
Wimpy Google and Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the revenues. Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google's complaint states. "These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate," the lawsuit states. Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit. Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers. "This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate," he said in a statement. Talk about your all-time wimpy statements. I'm not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off the fireworks. Woo hoo! That's some scary stuff right there! I'm still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to the effect: "Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!" But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain: At one time Michael Jackson was the biggest, most powerful star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality. I view Google the same way. Google is the biggest, most powerful search engine on the planet. But the way its handling click fraud is wimpish and shows it's out of touch with reality also. These are criminals we're talking about here. They're not afraid of a silly lawsuit. Google needs to get with the program and develop a "gangsta" attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms: "Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most powerful search engine on the planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have the means, the resources and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace...we out!" About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net Visit his website at: http://www.lets-make-money.net
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. Adsense Secrets Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense. AdSense Secrets - Joel Comms Google AdSense Guide Reviewed Joel Comm is the best-selling author of a book called "What Google Never Told You About Making Money with AdSense!"Some may wonder why Google never told you these AdSense secrets, but the reality is that Google tightly controls & denies their publishers from sharing specific click through, page views, and other internal metrics. It's probably a good thing that Google controls this data as it stops a whole series of events that would only cost time to contain. Pay Per Click 2005: Very Expensive Without Expert Help Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.During that summer, I had taken some time off work and was researching online opportunities. Targeting Usage Demographics to Increase Paid Search Conversions During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume". We Are Right In The Middle Of A Pay Per Click Baby Boom No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries.. Is Adsense Going To Turn Associate Programs Obsolete When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete?Well, that really depends on a number of things, which I will go over. How to Save Money on the Adwords Network Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. Web Advertising: Its All About the Click Thrus! Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would literally go online for days researching companies and the types of advertising they offered to find just the right ones to meet the needs of our company. Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone. Pay Per Click Advertising and Article Marketing Compared At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. Top Paying Keywords: How to Increase Your Pay Per Click Returns There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Adsense Tricks to Explode Your Profits Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. AdWords Campaign Set Up Tips It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Profiting From Second Tier Pay Per Click Search Engines Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic. 6 Easy Ways to Increase Your Adsense Revenue How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements. Adsense, Boost Your Payout 400%, No Really How?Dead easy.I implemented this tactic myself yesterday on one of my sites and my CTR has gone up 300% and it hasn't been 24hrs yet. The Basics Of Pay Per Click Search Engine Advertising Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement. Pay-Per-Click Marketing: How to Waste Your Advertising Budget A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. 10 Inside Secrets to Google Adwords - Part 1 Let's face it..
|